Client: Achieve Beyond
The Social Explorers Social Skills Group campaign was designed to resonate with parents seeking a nurturing space for their 8-10-year-old’s social development.
Rooted in the spirit of adventure, the campaign's visuals capture the joy of exploration—children studying maps, peering through binoculars, and sharing laughter. Abstract swirling shapes add movement, reinforcing the theme of curiosity and discovery. The logo, inspired by scout patches, enhances the nostalgic, camp-like feel, inviting parents to embark on this journey with their children.
Paid Social Media Campaign: The Social Explorers paid social ads capture the excitement of discovery. Each ad highlights the joy of making new friends and developing social skills, supported by copy that reinforces the program’s transformative impact. The cohesive color palette and adventurous imagery create a consistent, engaging brand presence.
Email Marketing: The marketing email extends an invitation to explore, connect, and grow with Social Explorers. Whimsical, adventure-driven visuals set the stage, with images of discovery and camaraderie reinforcing the program’s mission. Abstract shapes and shifting color sections create a dynamic, engaging layout. A clear call to action encourages parents to take the next step in their child’s social development.
Printed Flyer: Serving as the campaign’s foundation, the flyer reflects the Social Explorers journey. A curious child peers through binoculars, her view swirling open to reveal a joyful scene of children laughing together. This visual storytelling reinforces the program’s mission—turning everyday moments into extraordinary opportunities for growth and connection.
With a consistent visual and messaging strategy across all platforms, the Social Explorers campaign transforms social skill-building into an exciting adventure.
