Client: Achieve Beyond

The Unicorns Social Skills Group campaign is designed to foster connection and growth for children aged 7 to 9. Featuring bold, whimsical unicorn illustrations with a sticker-like aesthetic, the campaign invites children into a world of magic and friendship.

Dynamic design elements—swirling lines, starburst sparkles, and playful circles—create visual movement and reinforce the theme of wonder. A cohesive color palette unites the campaign across multiple platforms, including flyers, social media ads, and email marketing.

• Paid Social Media Campaign: Unicorns' paid social ads weave magic and adventure into every frame. Joyful imagery of children playing together conveys the campaign’s heartwarming message. A large unicorn sticker serves as a recurring visual motif, reinforcing the brand's playful identity.

• Email Marketing: The marketing email isn’t just an invitation—it’s a promise of friendship, learning, and growth. Consistent with the campaign’s bold, whimsical style, the design and messaging work together to captivate parents. A clear call to action encourages them to enroll their children in this enriching journey.

• Printed Flyer: As the campaign’s cornerstone, the flyer sets the visual tone with light grey swirling lines, a bold unicorn sticker emblem, and a dynamic layout featuring two excited children. The color palette—bold purple, vibrant orange, black, white, and grey—creates a striking balance of playfulness and professionalism.

From print to digital, the Unicorns campaign transforms social skill-building into an enchanting adventure, where every child can sparkle, learn, and grow.