Brand Identity

Client: Achieve Beyond

During my time at Achieve Beyond, I undertook a complete refresh of the brand identity. My goal was to create a visual identity that would represent the brand's core values of creativity, imagination, and playfulness. I knew that I needed to find a way to convey these values visually while still maintaining a professional and modern look.

To achieve this, I decided to build around the theme of imaginative play. I chose this theme because it aligned perfectly with Achieve Beyond's mission of helping children reach their full potential through imaginative and interactive therapies.