Client: Achieve Beyond
Branding
At Achieve Beyond, I led a full brand refresh, creating a visual identity that reflects the company’s core values: creativity, imagination, and playfulness; while maintaining a professional, modern look.
I built the brand around imaginative play, aligning with Achieve Beyond’s mission of helping children reach their full potential through interactive therapies. The redesigned identity was implemented across all marketing materials, digital assets, and internal communications, ensuring consistency across B2B and B2C channels.
Branding &
Website Design
Website Design
I directed Achieve Beyond’s full website overhaul, ensuring it was both engaging and functional for multiple audiences: families, therapists, and potential new hires. The redesign emphasized warmth and accessibility while driving the company’s two main objectives—client acquisition and recruitment.
Visual Storytelling: Star design elements, a soothing color palette, and subtle animations enhanced the sense of continuity and playfulness.
Video Integration: I produced key video content, including a company spotlight, recruitment video, and clinic promos, creating an emotional connection with visitors.
SEO & Content Strategy: A blog with keyword-driven articles and a video library positioned Achieve Beyond as an industry leader while boosting organic search visibility.
Career Hub: Developed a robust careers section, optimizing job pages for search and showcasing company culture through employee testimonials, training programs, and benefits.
Continuing Education: Built out the Achieve Beyond Academy, a digital training platform providing CEU-certified workshops and online learning for over 5,000 therapists and 500+ administrators.
User-Centered Design: Responsive design ensured accessibility across all devices, with clear calls to action driving conversions for both new clients and job applicants.
The redesigned site resulted in a 30% increase in organic traffic and a 48% boost in conversions, successfully positioning Achieve Beyond as a leader in pediatric therapy services.
